W. Brian Arthur of the Santa Fe Institute (SFI) wrote possibly one of the most profound and inspiring and frankly essential books about the actual “nature” of technology. What do you mean when you use the word technology? If you had to come up with the broadest definition of technology what would it be? What can you reliably say is “ALWAYS” true about a new technology and how it will mature and evolve? Arthur pulls the nature and nurture of technology apart, runs fascinating experiments that simulate the evolutionary mechanisms at play and how science, technology and culture intersect. Read this book and buy it for all the folks in your life who call themselves technologists.